On Page optimization to get better ranking part 1
Most important factor on your website must be your content,having a quality blog or website means providing your visitors fresh and unique content that is relevant to your choosen subject,because content is king.If you have quality content it is more likely someone will link to you,getting you traffic,better page rank,more visitors and more important blog/web site.
Quality content = more visitors = more natural backilinks = better pagerank = better ranking
In this post we will discuss On page Seo factors like:
-Interlinking your web pages
-Unique content on every page
-Unique Meta tags for each page
-Proper use of H1-H6 tags
-Proper url setup
-Use of Alt tags and descriptive title on images
-proper use of ancohor text when interlinking
-making sure that there is only one version of page available
-proper use of rel="nofollow"
-Making sure your code is valid
Interlinking your pages means that you have to set up navigation on your web site correctly so any web page on your web site can be accessed from any other page.This is important so users as well as robots can reach every signle web page on your web site.
Unique content is very important,if you have indetical content on different web pages you can even get penalty for duplicate content,so keep that in mind!
It is best if you can set up unique meta Title and Meta description for every single post or web page,if you are using blogging platforms like blogger you will probably need to make code tweaks in template code to make this work.There are many tutorials on how to do this.
Headlines on web pages should be put in code tags like tags like this <h1>Big Title</h1>,it is advisable that you have only one h1 title.In pratice the minimum you should use would be one h1 tag for main title of your web page or blog and h2 for any small titles. The proper use would be to use h titles in hierarchy like this(Html example):
<h1>Big Title</h1>
<h2>1.Title</h2>
<p>Content</p>
<h3>1.1 Title</h3>
<p>Content</p>
<h4>1.1.1 Title</h4>
<p>Content</p>
More on on page Seo in part 2..
Quality content = more visitors = more natural backilinks = better pagerank = better ranking
In this post we will discuss On page Seo factors like:
-Interlinking your web pages
-Unique content on every page
-Unique Meta tags for each page
-Proper use of H1-H6 tags
-Proper url setup
-Use of Alt tags and descriptive title on images
-proper use of ancohor text when interlinking
-making sure that there is only one version of page available
-proper use of rel="nofollow"
-Making sure your code is valid
Interlinking your pages means that you have to set up navigation on your web site correctly so any web page on your web site can be accessed from any other page.This is important so users as well as robots can reach every signle web page on your web site.
Unique content is very important,if you have indetical content on different web pages you can even get penalty for duplicate content,so keep that in mind!
It is best if you can set up unique meta Title and Meta description for every single post or web page,if you are using blogging platforms like blogger you will probably need to make code tweaks in template code to make this work.There are many tutorials on how to do this.
Headlines on web pages should be put in code tags like tags like this <h1>Big Title</h1>,it is advisable that you have only one h1 title.In pratice the minimum you should use would be one h1 tag for main title of your web page or blog and h2 for any small titles. The proper use would be to use h titles in hierarchy like this(Html example):
<h1>Big Title</h1>
<h2>1.Title</h2>
<p>Content</p>
<h3>1.1 Title</h3>
<p>Content</p>
<h4>1.1.1 Title</h4>
<p>Content</p>
More on on page Seo in part 2..
Basics about Optimization for Search engines
Most bloggers quit updating their blogs because of low traffic, having a blog is not just putting new content or reuglar basis.Putting new content is only half of the job of having a sucessfull blog,other part of job is to ensure your blog gets visitors.There are two types of traffic: paid and unpaid.Paid traffic comes trough advertising on other websites and is only usefull if you can make more money with your blog or website than what you pay for advertising.
Unpaid or organic traffic comes from search engines and other web sites or blogs that have link to your blog/web site.This is the best traffic because you can be sure that people will only come to your blog if they are really interested in content rather than accidently clicking on ads.
Most webmasters and bloggers aim for organic search engine traffic because of that.There is whole area in marketing that deals with website rankings in search engines and its called Search engine optimization or SEO.
Serach Engine Optimization or SEO is technique that is used to get the best available spot in SERP(Search engine Result Page) for choosen keyword.SEO involves many factors that must be improved to get higher rankings.It's lot harder to do SEO on blog because of limited acess to code.There are many things that blogger or webmaster should watch for if they want to get good place in search engine results.
Better place in Search Engine = More Visitors.
SEO is devided in two sections - On page SEO
- Off page SEO
On page SEO involves any factors that can be changed on page or in the source code of page such as Meta tags,Right use of H1-H6 titles,Keyword density and so on, and Off page seo involves some factors that can be changed outside of page such as Number of backlinks your website or blog gets,Google PageRank..etc.
Backliniks are links that lead to your blog/post/web site/web page from some other web site or blog.Backliniks can be DoFollow or NoFollow.DoFollow links pass PageRank from page that links to you and your Web site or Blog.No Follow backlinks are useless.
This is how NoFollow backlinks look like in HTML code:
This is how DoFollow backlinks look like in HTML code(only missing the rel="nofollow" attribute):
PageRank is algorithm that was devloped by Larry Page and it shows importance of the web page by considering more than 500 million variables and 2 billion terms.PageRank is shown with numbers that go from lowest 0 to highest 10(note that there are only few websites with PageRank 10 such as Facebook,Google..)
PageRank is only relevant for Google Search engine and it can be checked by installing Google Toolbar on your web browser and going to web site wich PageRank you would like to know.Toolbar PageRank is updated once evry three months or close to that while real internal PageRank of websites is updated on constantly.
More about Seo in new posts...
Unpaid or organic traffic comes from search engines and other web sites or blogs that have link to your blog/web site.This is the best traffic because you can be sure that people will only come to your blog if they are really interested in content rather than accidently clicking on ads.
Most webmasters and bloggers aim for organic search engine traffic because of that.There is whole area in marketing that deals with website rankings in search engines and its called Search engine optimization or SEO.
Serach Engine Optimization or SEO is technique that is used to get the best available spot in SERP(Search engine Result Page) for choosen keyword.SEO involves many factors that must be improved to get higher rankings.It's lot harder to do SEO on blog because of limited acess to code.There are many things that blogger or webmaster should watch for if they want to get good place in search engine results.
Better place in Search Engine = More Visitors.
SEO is devided in two sections - On page SEO
- Off page SEO
On page SEO involves any factors that can be changed on page or in the source code of page such as Meta tags,Right use of H1-H6 titles,Keyword density and so on, and Off page seo involves some factors that can be changed outside of page such as Number of backlinks your website or blog gets,Google PageRank..etc.
Backliniks are links that lead to your blog/post/web site/web page from some other web site or blog.Backliniks can be DoFollow or NoFollow.DoFollow links pass PageRank from page that links to you and your Web site or Blog.No Follow backlinks are useless.
This is how NoFollow backlinks look like in HTML code:
<a href="http://www.example.com/" rel="nofollow">Link text</a>
This is how DoFollow backlinks look like in HTML code(only missing the rel="nofollow" attribute):
<a href="http://www.example.com/">Link text</a>
PageRank is algorithm that was devloped by Larry Page and it shows importance of the web page by considering more than 500 million variables and 2 billion terms.PageRank is shown with numbers that go from lowest 0 to highest 10(note that there are only few websites with PageRank 10 such as Facebook,Google..)
PageRank is only relevant for Google Search engine and it can be checked by installing Google Toolbar on your web browser and going to web site wich PageRank you would like to know.Toolbar PageRank is updated once evry three months or close to that while real internal PageRank of websites is updated on constantly.
More about Seo in new posts...
Basics about Meta Tags
Robots(Web crawlers,Web spiders) are computer programs used by search engines that creates copy of crawled web page in search engine index.Index is database of copied web pages crawled by robot.Index is used by search engines to provide user almost instant results when they are searching the internet.
Meta tags(Title and Description,sometimes Keywords) are one of the biggest factors that shows search engines what your web page is about.Web pages with no meta tags are seen in eyes of robots like low priority web pages and therefore they mostly will rank at end of search results for given query.
On most blogging platforms Meta Title and Description can be set in options of blog,so there is no need to change any source code of blog.
If you are owner of blog or website you can use tools like meta blog stats to ensure that your meta tags are set up correctly.Your meta tags should be related to your website or blogs content.
If you host blog for example about gaming,you should metion words like games or gaming in your meta title and description so that the users and the robosts know what your blog is about.This way Serach engine will give you better place in Search results for keyword gaming or games, and the users will have better idea on what to expect on your blog before they enter.
So you don't only write your meta tags for robots,you write it for human visitors too.
Keep in mind that if you put something like this:"Games,Gaming,Gamers,Fun games" as yout meta Description you will get penalty by search engines for keyword stuffing,and probably users wont click your site form search engine results if they see unattractive text like that in description.
Keyword stuffing is action where user tries to manipulate search engine results by putting alot of keywords in title,description and body of the page, making the page unreadable for human visitor in exchange for higher ranking in the search engine results.Search engines algotihm has evolved trought the years and is now fully capable to recognize when someone is trying to do this, some users have done keyword stuffing by putting keywords in the bottom of page and putting it in the same color as web page background,that way they did stuffing and it doesn't bother visitor to read normal text in body,in most cases visitor can't notice that web page is doing keyword stuffing,luckly agian search engine algoritam is designed to recognize this and people caught using this tehniques can get they web site or blog banned permenatly from search engines.
Almost all search engines(Bing,Yahoo,Google..) today uses only Title and Description Meta tag while Keyword meta tag is only used by Yahoo.
For optimal results your meta tags should look like this:
<title>Site name - Page title - Keyword description</title>
<meta name="description" content="Describe the content of the page here in short using relevant words" >
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