Thursday, December 1, 2011

28 iPad 2 Tips and Tricks

Your new iPad 2 might not be as full-featured (or as complicated) as a laptop or desktop PC, but a few neat tricks are still hidden between the surface. Read on to learn how to secure your iPad, sync your bookmarks, and more.
Download the free iPad User's Guide: You may have noticed that your iPad didn't come with a big printed manual--that's not Apple's style. However, you can download the PDF version of the iPad User's Guide from Apple's Web site, or you can read it in iBooks if you have that installed (iBooks is available as a free download in the App Store). Make sure to download the manual for iOS 4.3.
Take a free guided tour: Apple provides video tours for each of the preinstalled apps, so you can get a good look at how to use them.
Use the Side Switch: You can use that neat switch on the side either to enable and disable audio alerts (this doesn't affect video/audio playback) or to lock the screen's orientation in portrait or landscape mode. You can toggle which function is assigned to the side switch by opening Settings from the Home screen, selecting General, and choosing the function you want under the 'Use Side Switch to' heading.
Multitasking and audio controls on iPadMultitask in iOS: You probably already know that you can press the Home button twice to bring up a list of currently running or suspended apps. However, you can also swipe the multitasking bar left to right to quickly access audio/video playback controls, a shortcut to the iTunes app itself, and volume controls. Also, when you choose whether the Side Switch should mute alert sounds or lock the screen orientation (see the item above), the function you didn't choose will appear in this shortcut bar.
Speed up your sentences: Double-tapping the spacebar while typing a message will type a period and then a space.
Don't let AutoCorrect mess you up: If you don't like the option AutoCorrect gives you, reject it by finishing the word as you prefer, and then tapping the suggestion. If you want to use AutoCorrect's choice, just type a space or punctuation mark, or tap Return, the moment it pops up.
Secure your backups: You can encrypt your iPad's backup data in iTunes. Just open the iPad in iTunes, click the Summary tab, and check Encrypt iPad backup under the Options heading.
Prevent automatic sync once: Sometimes you don't want to sync your iPad when you connect it to your computer. In this case, hold down Shift-Control (or Command-Option, on a Mac) in iTunes while plugging your iPad in, and iTunes will skip the automatic sync just once. Alternatively, you can safely interrupt a sync by dragging the unlock slider while the iPad is midsync.
Toggle data roaming: If you're using a 3G iPad, you can turn data roaming on in the Settings, Cellular Data menu in case you want to try receiving cellular Internet through a different provider (fees may apply). You can also check your data usage by going to Settings, General, Usage.
iPad passcodeMake your passcode more complicated: iOS defaults to a four-number passcode, but you can turn it off by going to Settings, General, Passcode Lock, Simple Passcode. Now you can use any full keyboard password to lock the iPad. The password also helps to encrypt your mail and attachments on the iPad, so you probably want to make it safer than a four-digit number.
Set the iPad to self-destruct in 10 seconds: Okay, not really--but you can set the iPad to erase all data after ten failed passcode entry attempts by checking the Erase Data option under Settings, General, Passcode Lock.
Tweak AutoFill: You can choose to enable Safari's AutoFill feature in Settings, Safari, AutoFill. From there, you can tell Safari to fill forms automatically either by using your specified contact information or by remembering the names and passwords you've entered while logging in to Websites in the past.
Sync your bookmarks: You can use iTunes to sync your iPad's Safari bookmarks with your PC's Web browser. Open the iPad tab in iTunes, click the Info tab, scroll down to the Other heading, check Sync bookmarks with, and choose your preferred browser.
E-mail photos: The easiest way to e-mail photos from an iPad is to open the Photos app, select a photo, press the button in the upper-right corner (the rectangle with the arrow, not the trash button), and choose Email photo... to send.
Web page links on iPadKnow your Web links: You can check a linked word's actual destination URL by touching and holding down on the link--it's a perfect way to sniff out phishy links.
Choose an app for e-mail attachments: You can open a file attached to an e-mail message by tapping the attachment in Mail, but if the default app isn't the one you want to use, you can press and hold and wait for a menu that lets you select an app.
Use the iPad as a picture frame: Not for physical photographs, silly. You can press the Picture icon in the lower-right corner of the Lock screen to have the iPad display its available photos.
Traffic conditions on iPadShow traffic conditions: Open Maps, press the dog-eared page icon in the lower right, and then turn the Traffic overlay on. If your iPad has an Internet connection, Maps will show real-time traffic conditions in the displayed area. Green means traffic is going at the posted speed limit, yellow means traffic is slower than the posted speed limit, and red means traffic is stop-and-go.
Share podcasts with friends: Listening to a podcast that you think a friend would like? You can share the link while you're listening to it by pressing the Email button while it's open.
Don't forget your downloads: You can immediately see if your iTunes account is due for any incoming downloads by opening iTunes on your PC, clicking the Store menu, and selecting Check for available downloads. This trick can come in handy if your download process is interrupted, or if you missed some bonus iTunes content that came with an album you purchased.
Turn on Universal Access: You can enable options such as closed-captioned movies, VoiceOver screen reading, zoom magnification, and inverted white-on-black text by selecting the iPad in iTunes, opening the Summary tab, and clicking Configure Universal Access under the Options heading.
Forget Wi-Fi networks: So you accidentally connected to a network once, and your iPad remembers it for life--whether you like it or not. On your iPad, go to Settings, Wi-Fi, and find the network under the 'Choose a Network' heading. Tap the blue arrow next to the network you want to remove, and tap the button on the top that says Forget this Network.
Specify your Spotlight searches: The iPad uses Spotlight for its built-in search functions, and you can tweak it to your needs in Settings, General, Spotlight Search. If you have a lot of data on your iPad, for example, you can selectively disable search in different categories (Contacts, Applications, Audiobooks, Notes, Events, Mail, and so on) that you don't use so that your desired results show up faster. You can also simply change the order in which the search-result categories display by dragging them up and down, so that your more frequently used search categories show up at the top of the page.
Restricting in-app purchases on iPadTurn off in-app purchases: Go to Settings, General, Restrictions and tap Enable Restrictions to selectively enable restrictions that apply to your apps, content, Game Center, and more. If you're worried about other people breaking your bank account on in-app purchases, just disable In-App Purchases under the 'Allowed Content' setting.
Switch up the fetching frequency: Your iPad automatically grabs new data, such as incoming e-mail. However, the iPad periodically activates apps that don't support iOS's Push feature so that they can go "Fetch" new data--which uses the tablet's battery life. You can tweak your Push and Fetch settings in Settings, Mail, Contacts, Calendars, Fetch New Data.
Change your e-mail signature: Don't be one of those people who leave the default 'Sent from my iPad' signature on all their messages. Change it in Settings, Mail, Contacts, Calendars, Signature to...well, anything but that.
Swap the search engine: Too good for Google? You can change Safari's default search engine by going to Settings, Safari, Search Engine. Alas, you can only choose from Google, Bing, or Yahoo--no bringing back AltaVista for you.
Take a screenshot of whatever is on the screen: Press Home and the sleep/wake button simultaneously. The screenshot will automatically appear among your photos.
Patrick Miller mostly covers how-tos and HDTVs for PCWorld, but every now and then they let him play with an iPad. Follow him on Facebook   or Twitter.

Chrome poised to take No. 2 browser spot from Firefox

Google's Chrome is on the brink of replacing Firefox as the second-most-popular browser, according to one Web statistics firm.
Data provided by StatCounter, an Irish company that tracks browser usage using the free analytics tools it offers websites, shows that Chrome will pass Firefox to take the No. 2 spot behind Microsoft's Internet Explorer (IE) no later than December.
As of Wednesday, Chrome's global average user share for September was 23.6%, while Firefox's stood at 26.8%. IE, meanwhile, was at 41.7%.
The climb of Chrome during 2011 has been astonishing: It has gained eight percentage point since January 2011, representing a 50% increase.
During that same period, Firefox has dropped almost four percentage points, a decline of about 13%, while IE has also fallen four points, a 9% dip.
That means Chrome is essentially reaping all the defections from Firefox and IE.
If the trends established thus far this year continue, Chrome will come close to matching Firefox's usage share in November, then pass its rival in December, when Chrome will account for approximately 26.6% of all browsers and Firefox will have a 25.3% share.
StatCounter is not the only Web metrics company that publicly posts browser share statistics, however. Data provided by U.S.-based Net Applications, for example, shows a much bigger gap between Firefox and Chrome: In its numbers for August, Net Application had Firefox with a 22.6% share of desktop browser usage, and Chrome at 15.5%.
Using Net Applications numbers, Chrome could have a 17.8% share by the end of 2011, short of Firefox's projected 22.3%. But if the pace of change lasts, Chrome should pass Firefox on Net Applications' chart by mid-2012.
Because Net Applications weights its numbers to more better estimate usage share in countries from which relatively few users navigate to sites it monitors, the company's data theoretically paints a more accurate picture because it factors in the huge Chinese market.
Some browser makers -- Microsoft in particular -- cite that as a reason why they regularly defer to Net Applications' numbers. Not coincidentally, Net Applications pegs IE with a much higher share -- 55.3% -- than do other metrics firms such as StatCounter.
Both Net Applications and StatCounter, however, have traced the same trends: usage declines of IE and Firefox, and a corresponding climb in Chrome.

Angry Birds Launches "The Hunt for the Golden Pistachio"

A new Angry Birds game is released called “The Hunt for the Golden Pistachio“, which is possibly the first fully branded Angry Birds game. Wonderful Pistachios and Rovio’s Angry Birds have entered into this new level of partnership to create this Angry Birds experience.

Use the Google Chrome browser to Play Angry Birds Golden Pistachio game right now. This Angry Birds game is similar in all ways except that the birds can now crack open pistachios as well as destroy pigs. You can also original play Angry Birds Online, or try Angry Birds Live on your website!

PHOTOGRAPHY


Learning photography starts with knowing the gadget with which you can freeze and capture that moment in time—your camera. But before that, you have to understand the fundamentals of photography; aspects such as focal length, shutter speed, aperture, ISO, etc. Wikipedia is one of the best resources to learn about these terminologies. Knowing
what they mean will give you a better understanding of exposure control, and will allow you to move away from the basic Auto mode and scene presets in favor of Program and Manual modes with which you can get more creative. After you’ve got your basics
clear or if you’re already a level up from a beginner, move on to learning the art of composition and framing subjects. It’s the composition that makes photos stand out. composed well, even a photo taken with a simple point-and-shoot camera can look outstanding. Composition is a vast subject and can’t be learnt in a day; it’s an on-going process that you have to keep developing and improving. Websites like ‘www.digital-photographyschool. com’ and ‘www. all-things-photography.
com’ have excellent articles and tips on photography techniques and composition. You’ll fi nd articles on how to photograph fi reworks, waterfalls, beaches, children, pets, water drops, silhouettes, etc. with examples. There are also some specifi c topics such as how to photograph a spider’s web, mushrooms and subjects in candle light.
These aren’t rules that you have to follow, but some useful tips from experts that will
help you capture better photos. Black and white, food, wildlife, wedding, sports, interiors and glamour are some of the vast areas of photography that you can pursue as a career. There aren't many dedicated websites that will give you a detailed insight into these subjects, but you can fi nd articles on these subjects on various websites. For example, an article on wedding photography at ‘www.digitalphotography-
school.com’ talks about the equipment required, the most precious moments during the wedding, checklist of what you need to arrange for, etc. But on a broader level, you need to learn about flashguns and lighting, lenses suitable for wedding photography, customs and traditions of various religions, wedding rituals, studying the venue, black and
white conversion, photo retouching, and so
on. We suggest you join a reputed institute,
read books and train under a professional
to hone your skills. If you’re an amateur
looking out for a good online resource, you
can take up online courses at websites
such as ‘www.schoolofphotography.com’
and ‘www.betterphoto.com’, which have
excellent lessons on diverse subjects.
Online Web albums like Picasa
and Flickr are excellent platforms for
showcasing your talent. Put up your best
work on these websites and post your
images to groups that interest you. Make
sure you copyright and watermark your
photos and add as many tags as possible
to describe your photo. This will increase
the probability of people coming across
your photos when they use search engines.
You’ll fi nd people appreciating your work
by the number of votes and comments
your photos get. The search tool on Flickr
and Picasa can also be a good resource to
improve your composition. For instance,
you can search for ‘bird in fl ight’ and see
what kind of photos others have shot and
fi nd out the exposure settings they have
utlized.
Some photos come out
great and can be used as
is straight off the camera,
but certain photos have to
be cropped and enhanced
so that the colors and
details stand out. You may
want to remove blemishes
from the skin, make teeth
appear whiter, or make skin
appear smoother. You don’t
need to be a Photoshop
guru, but you should have
basic skills and know-how
to use Adobe Photoshop
Lightroom or Apple Aperture
for enhancing photos and
managing digital assets.
Lightroom is a very powerful
tool for photographers
and it doesn’t take too
long to master. ‘www.
lightroomkillertips.com’
has some very good tips
and articles, and is a great
site for both beginners and
advanced Lightroom users.
Photography is an
expensive hobby, and if
you’re planning to take it
up as a profession, the initial investment
is high. DSLR cameras, lenses, fl ash guns
and studio lighting equipment don’t come
cheap. If you’re a hobbyist or an amateur,
you can start off with a basic model like
the Canon EOS 1000D or Nikon D3100 and
invest in a decent zoom lens with image
stabilization (55-250 mm), but if you’re
planning to invest in high-end cameras,
lenses or fl ashguns, read detailed reviews
on websites like ‘www.dpreview.com’ or
www.kenrockwell.com’ before buying
anything. DPReview has very good
comparisons and buying guides, which are
good references for all types of users. We
all see things from a diff erent perspective
and there’s a unique artist in each one of
us. Keep enhancing your skills, develop
your own style and you’ll soon get there.

16 Powerful Google Analytics Features

Google Analytics is much more robust than most people give it credit for. Contrary to popular belief, it can do most of the things more advanced analytics suites can do, except Google does it for free.
Many web designers and developers complain about the limitations of Google Analytics. At first glance, it doesn’t seem as powerful as some of the other web analytics suites out there because it doesn’t let you track outbound links or see data in real time. So, developers flock to premium products like Clicky and Mint, but those services can be expensive, especially if your web project isn’t generating any income yet. Also, while they fix some of the limitations inherent in Google Analytics, they lack some of the Google-only tie-in features, such as Adwords and Adsense tracking.
ga front page 6 Powerful Google Analytics Features
For those of you who don’t know, Google Analytics is a web statistics service that allows you to see how many people visit your site, what pages they go to, and where they are coming from. It’s a free service, and it works by sticking a piece of Javascript in your HTML code that loads when someone visits your page.
But, that only scratches the surface: it also allows you to create specific campaigns, goals, funnels, and reports that builds actionable data-sets and provides key insight into otherwise nebulous data. Most people have analytics set up, but a lot of them fail to dig into the data and miss golden opportunities to optimize their site. Every time you change the copy, structure, or design of your website, your web analytics suite will tell you what you should change (and whether you should make any changes in the first place). By using the advanced features in Google Analytics, not only will you obliterate most of the reasons for paying for another analytics service, but you will understand your audience and your website in ways that your competitors on the web often won’t.
Here are six advanced features you can use to power up Google Analytics and turbocharge data-driven decisions:

1. Figure Out Where Your Audience is Going By Tracking Outbound Links

Even if your bounce rate is low, it is still key to understand where your visitors are going when they exit your page. By understanding the outbound link behavior of your users, you can optimize your website for conversion and your brand messaging for strategically maximum effect. This is true for two reasons.
First, many web business models rely on driving traffic to a page that is located on a different domain. A good example of this is affiliate programs where you have to drive traffic to a landing page to make money. If you track the behavior of that outbound link, you’ll know which domains convert the best. Paired with an 80-20 work ethic, you can then focus all of your marketing efforts on those media channels, and reserve your new found free time to test out new ideas, perform freelance work, or take a nap.
Second, by tracking outbound links, you’ll know which spots on your page convert the best, and then you can plan according as to which links you want to put in that prime position. For instance, you might want to remove a low value link and replace it with a link to your best content, or to an outside blogger who has helped you significantly. If you find that none of your inbound or outbound links are converting well, you can easily pair up Google Analytics with Google Website Optimizer to do some split testing.
Now that I’ve convinced you to track outbound links, here’s a crash course in how to do it. If you’re using a custom-made CMS or web app, the best way to do it is to stick the following code into the <head> portion of your page:
  1. <script type="text/javascript">  
  2.     function recordOutboundLink(link, category, action) {  
  3.         try {  
  4.             var myTracker=_gat._getTrackerByName();  
  5.             _gaq.push(['myTracker._trackEvent'' + category + '' + action + ']);  
  6.             setTimeout('document.location = "' + link.href + '"', 100)  
  7.         }catch(err){}  
  8.     }  
  9. </script>  
This will delay links from loading by fraction of a second, giving Analytics time to record the click before the user leaves the page. Thankfully, the delay is so small that it won’t affect the user experience, so you need not worry. Then, you can track any link you want by adding the following onClick function to the links you want to track:
  1. <a href="http://www.example.com" onClick="recordOutboundLink(this, 'Outbound Links', 'example.com'); return false;">  
There are two parameters in recordOutboundLink that you might want to change to further customize your report. The second parameter, which has the value of Outbound Links in the example above, refers to the folders that will be used to organize your data when you view it in Google Analytics. Renaming Outbound Links is a good first start, but it isn’t descriptive enough to properly segment all of the data you’re going to collect. A better way might be to classify outbound links by type: either “blog,” “landing page,” or “social media.” Or, you can do it by the position on the page: “top,” “sidebar,” or “bottom.” The third parameter in the list is the individual identifier of the page. The truncated domain is a perfectly sane value for this, but you could also rename it to something more memorable if you would like, such as “Hongkiat” or “Facebook.”
Outbound link tracking is even easier to implement if you’re using a popular CMS or web framework. If you’re using WordPress, you can track links automatically with the Ultimate Google Analytics plugin. On Rails, you can bake this into your models with the Google Analytics Gem.

2. Get Real Time Statistics (Kind of)

One of the main reasons why people use something other than Google Analytics is because they want built-in real time statistics. And they’re right when they complain about how Google Analytics can’t do that. But you can use a simple trick to get almost up-to-the-minute statistics without shelling out cash for a premium service. Google updates your statistics on an hourly basis. To get that data, all you need to do is click on the date selector calendar in your Analytics report, and select the current date as the end date. Of course, this data isn’t completely up-to-date, but up to the hour is likely close enough to take fast and intelligent action when your content goes viral.
 6 Powerful Google Analytics Features
Normally, when you click on the date drop-down, you’ll notice that the blue bar indicating the selected date only goes up to yesterday. To get it to show real-time data, select the first date in your preferred range, and then click the latest date that isn’t grayed out. And voila! You have almost real time tracking.

3. Track Social Media Buttons

Social media is a powerful way to drive traffic to your site. Most bloggers encourage their readers to share their content via Facebook and Twitter – and when their users actually do so, it can be enough to bring in tens of thousands of new readers, subscribers, and consumers. We all want to go viral on social media. Therefore, it makes sense to track which users click on the buttons so we can focus our attention on the users that will reliably make our content go viral.
When I launched Auric, my newest blog, I wanted to make sure that social media was incorporated as a key part of the experience. That meant tracking social media actions in the same way that I tracked page views so that I could view all of the information in the same report (and hopefully affect both with the same action). If you use the Facebook OpenGraph API to incorporate the ubiquitous “Like” buttons into your content, it’s incredibly easy to track the users who click on it. First, though, if you aren’t already familiar with embedding Facebook buttons on your site with the Javascript API, you’ll want to read up on it over at the Facebook Developers site.
In a nutshell, you’re going to merely add an onClick function to your FBML code that allows the event tracking engine in Google Analytics to fire up when people click on the button. Here’s what the modified code will look like:
  1. <fb:like onclick="javascript: _gaq.push(['_trackPageview', 'example.com/facebook']);" href="http://www.example.com/"></fb:like>  
When a user clicks on the Facebook button, Google Analytics will track it as a pageview, allowing it to show up in your reports in much the same way that a blog post or landing page would. Here, _trackPageview has one parameter that specifies how the click will appear in your reports. I recommend customizing each of the buttons on your site by including something like the blog post ID, the permalink, or a URL-escaped title (like advanced-google-analytics), followed by /facebook on the end. Then, you can see how each individual button is performing, and also easily aggregate the data together by searcing for all instances of /facebook in your Google Analytics reports.
You can use this technique to hack together event tracking for almost any clickable element on your page. For instance, it’s simple to implement this on Twitter’s official retweet button. All you have to do is call _trackPageview asynchronously, and you’re good. Here’s how I would do it:
  1. <a href="http://twitter.com/share" class="twitter-share-button" data-count="vertical" onclick="javascript: _gaq.push(['_trackPageview', 'THENAMEOFYOURPAGE/twitter']);">Tweet</a>  
  2. <script type="text/javascript" src="http://platform.twitter.com/widgets.js"></script>  
Just like in the Facebook example above, you can edit the sole _trackPageview parameter to customize how retweets appear in Analytics. I generally set my tracking identifiers to end in /twitter, but you can make it whatever you want.

4. Create Custom Campaign URLs to Track the Effectiveness of Link Building Campaigns

While tracking how many users interact with your social media buttons will give you a level of insight significantly higher than most other sites on the web, it won’t automatically tell you how effective social media buttons are at getting new users to visit your site (a la viral media). Of course, with a few modifications, you can easily change that. Google Analytics allows you to set up custom campaign URLs that automatically categorize and track the users who come in via those paths. To do it, all you need to do is add some parameters after the URL in the standard ?variable=value format. Here’s the variables you can use:
  • utm_campaign identifies a specific product or campaign. You might set this to retweet_button or facebook_like.
  • utm_source identifies where the traffic is coming from. Think of it as the site name or the URL. For a social media tracking campaign, you might set it to facebook or twitter.
  • utm_medium describes the type of traffic, such as cost per click, organic search traffic, or RSS. Here, you might set it to social_media.
For tracking a social media campaign, I would use a URL like the following:
  1. http://www.example.com/?utm_source=facebook&utm_medium=social_media&utm_campaign=like_button  
Now, the trick is to make sure that this is the URL that is shared on Facebook and Twitter. All you need to do is to append the tracking variables to the end of the URL set inside the settings for the social media buttons, and you’re all set. Building on the Facebook like button code illustrated above, it would look like this:
  1. <fb:like onclick="javascript: _gaq.push(['_trackPageview', 'example.com/facebook']);" href="http://www.example.com/?utm_source=facebook&utm_medium=social_media&utm_campaign=like_button"></fb:like>  
Of course, social media is not the only use for campaign tracking URLs. I also use it in my RSS feeds in order to get a more accurate snapshot of content usage within feed readers. It allows you to calculate the true value of a new subscriber, and focus your energy on the subscriber segments that will provide the most value to your site.

5. Use Custom Variables to Refine Data

Out of the box, Google Analytics only tracks pages, and it tracks each page in exactly the same way. For most, this is fine because you can usually tell which page is which by looking at the URL. However, Google Analytics is much more powerful than that – the system is flexible enough to let you build a model of your site’s content organization scheme right within Google Analytics. Then, you aren’t limited to tracking mere pages anymore. In fact, you can adapt it to track categories, tags, sections, or whatever other taxonomy you can think to throw at it. This is especially helpful with web applications and e-commerce sites where you might want to track specific actions or types of products.
Harnessing this power is as easy as sticking custom variables directly into your page code. The only sticking point is that variables are restricted to specific scopes of visitor engagement. Google Analytics offers the following three scopes:
  • Page
  • Session
  • Visitor
You can read about the scopes in Google’s custom variables documentation. It can be a bit confusing at first, but the best way to think about it is by the thing you’re trying to segment. For instance, if you want to compare pages that are in one category versus another category, you would use the page scope. If you want to compare whether a user is logged in, you would use the session scope. The visitor scope is best used when you want to compare different types of users.
Here’s the basic code you’ll need to put in the <head> section of your page to get started with custom variables:
  1. _gaq.push(['_setCustomVar', 1, 'Category''Photoshop Tutorials', 3]);  
The 1 in the code above refers to the index. Analytics only gives you five slots for custom variables, so you can pick a number from 1 to 5 to assign it to a slot. You can only use a slot once, so you’re limited to having only five custom variables at a time.
The Category text is the name of the variable. You can set it to whatever you want. If you wanted to track tags on your WordPress blog, for instance, you might set it to Tag.
Photoshop Tutorials is the value of the custom variable. In the tag example mentioned above, you would set this to the name of the tag. If you’re using WordPress or another CMS, you’ll want to use the appropriate function to set this dynamically.
Finally, the last parameter sets the scope. 1 is the visitor scope, 2 is the session scope, and 3 is the page scope.

6. IP exclusion (so you don’t inadvertently measure yourself or your web team)

Whenever I launch a new site, I generally spend an hour or two fidgeting with the design and the code to make sure that everything is perfect. From there, I’ll usually do some initial link building and go to Analytics to see if I got any traffic. And every time, I would see a huge spike on the first day. For months, I thought I was an online marketing god. That is, until I dug into the data and saw that all of the traffic came from the same browser. And from the same city. And from the same IP address. Whoops.
Now, I use the IP exclusion feature in Google Analytics to make sure that my testing doesn’t skew the data (and get my hopes up for nothing). In order to do it, click on the “Edit” button for your site on the main profile page.
filter 1 6 Powerful Google Analytics Features
On the “Profile Settings” page, scroll down the page until you see the box named “Filters Applied to Profile” (below goals). Click on the “Add Filter” link, and you’ll be taken to the “Create New Filter” page.
filter 2 6 Powerful Google Analytics Features
Once you’re there, you can stick in your IP address (or range of IP addresses) so that it is excluded from Google Analytics. As soon as you’re done, click “Save Changes” and you’re all set.

Dashboards



Dashboards got a much needed overhaul in the new GA. Users can now create up to 20 personalized dashboards, developing widgets and formats that make the most sense for them or their company. For instance, each company department could develop its own distinct dashboard to quickly access site performance statistics that relate to department goals. Keep in mind: Dashboards can only be shared by users on the same login.
At a minimum, these four widgets would benefit the average user.
  • Visits – Timeline (can also include Metric)
  • Goal Completions and/or Transactions – Timeline
  • Source/Medium – Table
  • Bounce Rate – Timeline

 Keyword Clouds



Rather than viewing a long list of keywords to spot trends, users can now evaluate a keyword cloud. This cloud makes it easy to visualize top keywords based on different user-selected criteria, including visits, bounce rates and pages per visit.

Real-Time Data



In the past, Google Analytics data was typically delayed up to 24 hours after the visit. For the first time, GA offers a real-time data solution. With its real-time reports, users can view the activity on the site as it happens, drilling into the top active pages, top referrals, keywords and geographic locations driving the traffic. In addition to monitoring current activity on the site, these reports can also be used to test campaign tracking prior to launching campaigns.

Site Speed



When Google released this report several months ago, it required additional code to be added to sites. Now speed reporting is standard on GA, and doesn’t need extra code. Use the site speed reports to get information about average page load time.
Why is this important? A slow site can have a negative effect on quality score for paid search, so visits can cost more to a slower site. Google has also indicated that site speed may be an important factor in organic search rankings. Additionally, a one-second delay can result in a 7% reduction in conversions. Use this report to monitor site speed and avoid these issues.

Search Simplifies Navigation



GA has activated menu search, a phenomenal usability update. The tool makes it easier for users to quickly navigate to the proper report. Google also created an account search that lets users directly access the correct profile, rather than scrolling through hundreds to locate the right one.
GA also introduced the ability to switch between multiple profiles while staying with and maintaining the settings of the same report. Previously this could only be done using a Firefox plugin.

 Webmaster Tools



The new integration incorporates Google Webmaster Tools data into Google Analytics. Using this tool, users can get a better sense of which Google property (web, image, local) drove site traffic. Similar to statistics provided to paid search advertisers, Webmaster Tools provides impressions, average position and CTR data for GA.
Although the numbers are not 100% accurate, they can be used to evaluate relative trends and to provide insight into data lost due to Google’s search update. Although the Webmaster Tools report is in Google Analytics, it’s limited to a single part of GA.

 Social Engagement



Use Google Analytics to track how visitors interact socially with your site. A 2010 study showed 54% of small and medium-sized businesses said they already use or plan to use social media, and 17% planned to increase their social budget again from 2010 to 2011. With more companies making a push for social, it makes sense to analyze social site interactions.
GA’s new social reports break down how many of a site’s visitors are socially engaged with the site, itemizing which social source and action occurred. That way you can determine how many of your visitors +1′d site content vs. how many Liked it, as well as the pages that prompted this social action. Social plugins ShareThis and AddThis easily integrate with Google Analytics, passing information on social interactions back to GA with minimal changes.

 Visitor Flow & Goal Flow Visualization



Flow Visualization was announced in October, but only recently started rolling out to most users. Flow Visualization consists of two reports: Visitors Flow and Goal Flow. The Visitors Flow report can be used to visualize the “flow” of visitors through the site, while the Goal Flow is an improvement on the original Funnel Visualization reports.
The Goal Flow report is especially valuable, as it simplifies evaluating a conversion funnel. Have a checkout process six pages long? Now you can determine at which page people are abandoning their carts. Then improve the process and save the sales.

Event Tracking



Prior to this new feature, any goal interaction with a site that didn’t result in a new URL needed to be tracked using special code to create a virtual pageview, which resulted in inflated numbers in GA. For the first time, Events can be used as goals. Want to find out how many people downloaded a PDF? Interested in knowing how many visitors viewed more than 30 seconds of a video on your site? Now users can easily track these events without affecting other metrics.

. Multi-Channel Funnels



The Multi-Channel Funnels are a series of reports intended to help provide attribution information. For example, a person visits your site first from a paid search ad, then from an organic search listing, then from a link in Twitter, and finally from an email link. Therefore, which channel should get credit for the conversion? With many analytics platforms, the credit goes to the final funnel, thus, the email marketing campaign.
Multiple reports in the new Multi-Channel Funnels allow users to view further back than the final channel. Now GA shows every interaction a user had with the site in the 30 days prior to conversion. Using these reports, departments can take credit for their assists to conversions, and companies can make more informed decisions about which marketing activities have the highest ROI.
These are just a few of the many great advancements made to Google Analytics with the new rollout. While there are still several features missing (such as the PDF and email export functionalities, percent comparisons, missing graph by week option, etc.), Google is constantly striving to correct these with future iterations of the platform.
What’s your favorite feature in the new Google Analytics?